Welcome to the SaveIT good practice guide.
Sport is a catalyst to overcome social barriers and promote important values such as tolerance, integrity, solidarity and respect that lead to social cohesion. Due to its social appeal and popularity, sport is an effective strategic approach to engage those excluded from society and to instigate social change.
Sport is not just a physical activity that people spend time practicing or watching, it is by definition a social activity that can do multiple things including improving health (physical and mental) and personal well-being; it promotes positive social behaviour; and can help social integration processes. At the same time, it is a tool that can help to resolve conflict in communities affected by crime and violence; it can provide hope and opportunities to newcomers such as refugees and help skills development among young people and impoverished communities.
There are common factors to young peoples’ motivations for taking part in recreational sport, these include the desire to participate in fun, informal and stimulating activities that bring enjoyment, challenge, reward, fulfilment and a sense of belonging. Sport activities have the added benefit of gathering people together and can be used as an opportunity to conduct public education activities.
Despite the positives that sport can bring, often this environment can be a platform where negative behaviour is manifested. Bullying, aggression, violence, discrimination and exclusion, doping and match fixing, which often cause devastating results to the individual and society at large.
In response to those dangers, organisations have the opportunity to run activities and policy-makers to develop and adopt reforms to make sport an activity that is to be enjoyed by and accessible to all. The methods and approaches used in these activities may vary.
This guide will try to demonstrate how organisations can develop and run dedicated programmes with the purpose of creating positive values through sport.
Some of the approaches utilised for the purpose of value creation in sport involve the following:
- Diversity programmes to promote integrity
- Sport-for-all activities to promote equality
- Inclusion opportunities to promote tolerance
- Educational programmes within clubs to improve personal development
- Social and cultural activities to promote dialogue
- Initiatives that promote good behaviour and improve the role of any individual as a responsible citizen
These approaches represent the characteristics of the example included here, which shows the many ways in which organisations and individuals create values by adopting a specific approach.
This guide aims to equip coaches, clubs, teams and organisations with adequate and sufficient material to drive value creation in grassroots sport. It is composed of a collection of good practices and offers recommendations of how to create value in sport.
It has been developed to assist sport stakeholders such as coaches who want to instigate behavioural changes by upholding values such as fair play; clubs that wish to address social issues in the community, local authorities that want to develop prevention and intervention programmes through sport, and national sport governing bodies that want to tackle discrimination and increase participation in sport.