KidFun – Education for values

Type of activity: Classes held in schools across Portugal. End of year festival in Benfica’s Estádio da Luz.

Target group: Children and youth.

Topic addressed: Social skills and conduct and life in society.

Values created: Responsibility, solidarity, dialogue and respect.

Project impact: The project runs across several schools in Portugal using sport as a tool to further social skills and education. Between July 2016 to June 2017, 118 schools took part in the project, with a cumulative 202 KidFun days, engaging over 14,000 kids in 42 boroughs across Portugal.

Project Description

KidFun - Education For Values - is a project of Sport Lisboa e Benfica charity arm designed to support schools and families in the education of children, while developing their social skills and motivating them to learn about the fundamental values of conduct and life in society.

The project employs motivating methodologies through the Benfica brand appeal to further the promotion of values on children.

The KidFun is carried out throughout the school year with a set of online and face-to-face activities, all leading up to a KidFun Festival held at the Estádio da Luz at the end of the school year.

The online space provides access to a virtual book composed of fun facts, games, videos and activities related to values. When an activity is completed, the children earn virtual cards that they can collect.

KidFun coaches visit every registered school once a year to deliver the structured sessions, which last the entire day. Classes are split into two groups. They first watch a set of videos of the club’s most high profile athletes to then highlight the important values the athlete demonstrated and why are they role models.

After watching the videos they engage in interactive games and other activities that further the understanding of the values touched by the lesson.

Main outputs

  • Use of new methodology to further education and promote social values
  • Engage youth in school education and sport

About Fundação Benfica

Fundação Benfica is Sport Lisboa e Benfica’s charity, whose work is aimed at promoting community activities, including social inclusion and anti-discrimination projects.

Its projects are also focused in promoting success at school among children and youth.